Facebook News Feed Changes AGAIN!
Looks like we are about to see yet another Facebook algorithm change that will affect Facebook Pages and their organic reach. Starting in January 2015, organic posts with overly promotional content will get lower priority in the News Feed. Whether or not it’s good or bad is yet to be seen but with Facebook, who knows? According to the social network, hundred of thousands of users were surveyed and indicated that they wanted to see more from their friends and from Pages they loved but less promotional content. (Riiiight). We all know it’s because they are wanting us to pay to play. As if the social media network hadn’t choked Pages out enough, it appears as if they are about to deliver a Chuck Norris roundhouse kick and out them down for the count.
NOTE: The “overly promotional” content those people didn’t care to see in their News Feed tended to be organic posts by Pages. Not ads (Hmmm, I wonder why that is). But anyways, what they are saying is when Pages pay to boost the reach and visibility of whatever content they select, then users are okay with that. I guess they figure that we are used to seeing the ads by now besides, that’s money in their pockets already.
Facebook says, “Pages that post promotional creative should expect their organic distribution to fall significantly over time.”
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
These types of ads are what they gave as an example.
So why do this you ask? According to Facebook, the News Feed is a highly competitive place and every time a user logs on they can consume any where between 1,500 to 15,000 stories and they want users to get the best experience possible. They also announce, “We know this change might raise questions about Pages and their role. Pages still matter — a lot. They offer a free, easy-to-maintain online presence for people to discover and learn about a business.” I personally think that this is all a bunch of baloney. This is all about the mighty dollar ,but that’s just my humble opinion. If you are a marketer or a small business, Facebook may not be the best place anymore unless you are willing to pay for ads.
Below is the official announcement. Check it out and see what it means for your businesses here:
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