Facebook Page Reach Falls to 1%: What You Need to Know
Facebook Page Reach Falls to 1%. Well fellow Facebookers, entrepreneurs, and small businesses the time that we were all dreading has come. According to Adworld and an anonymous source from Facebook itself, Facebook Pages are all but dead. Facebook has cut the reach of brand pages to just 1%. There are some out there that cling to the notion that “everything is okay” but that’s just not the case. In case you haven’t noticed over the past few months that your page reach was drastically reduced then you should go look back and see how many “views” your posts are getting over the past few weeks. At first the solution was to use great images, then it was to use more text and embed links into your posts, and now it is you have to buy an ad to have it seen at all. I don’t see a problem with buying an ad and don’t get me wrong, I believe they work, but if you are on a very tight budget, that is not feasible. The purpose of me writing this is to show where we are with Facebook currently and see if I can help the small business owner with marketing on Facebook going forward.
1 out of 10
That’s now the number of viewer’s that will see your Facebook post. I say that to alert you to the fact that if Facebook was your only resource for revenue or marketing, then you may want to look at other platforms. Google Plus, Instagram, and Pinterest are all good choices depending on your type of business and marketing strategy. If you plan on continuing Facebook marketing (not a bad idea) then break out your wallet because you will have to pay to promote the post. The costs are pretty low but you will have to pick out the right content to make it worth the money.
I’d hoped to break the confusion of why your Facebook page wasn’t performing the same as it had in the past. Drop me a comment to let me know how I did. If you have a particular topic you would like me to expound upon, drop it below. Thanks.
photo credit: <a href=”http://www.insidefacebook.com/wp-content/uploads/2013/12/shutterstock_103838363.jpg”>