Do you want increased web traffic? Have you tried the Facebook Call To Action button?If you are like many businesses, then you are trying to leverage your Facebook Fan Page to drive people to your website so you can convert them to sales, collect email addresses for your newsletter, or get them to download your newest app. Now Facebook introduced its Call To Action button a couple weeks ago just for that!

Now Page Admins can choose what type of button they would like to have show up on their pages and what functionality they need. Facebook has set up seven pre-made buttons already. “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” “Watch Video,” and “Play Game” are all options that can be chosen from and they can be linked to any destination of the Admins choosing.

The CTA will show up at a fixed location: the top of your business Page, to the left of the Like button.

 

DG CTA Screenshot

 

The location of the CTA button makes designing your cover photo correctly a little more important. You will need to make sure that the image is not making the button hard to see. The button also shows up on the mobile app so that customers viewing your page on a handheld can get the same experience. Check this new feature out and if you have any success driving engagement or traffic, please share it with us in the comment section.

 

Here is how to maximize your CTA in a Facebook ad. Have at it!

To make sure your ad looks good in all placements, follow these guidelines for your creative:

  • Text: 90 characters
  • Link Title: 25 characters
  • Image ratio: 1.91:1
  • Image size: 1200 pixels x 627 pixels. Use a minimum image width of 600 pixels for ads appearing in News Feed.
Make your ads more compelling in News Feed by:
  • Keeping posts short, simple and authentic
  • Using lifestyle photos or attractive product imagery
  • Avoid overlaying text on top of photos. Images with more than 20% text will be not be approved.